Business Happens

Suwanee, Georgia – November, 04 2009
Business Happens

The Direct Marketing industry, is forever reliant on consumer and business data, that is both accurate, and current to the minute. Since 2004, Goldleaf Data has been an industry leader in providing the highest quality data to the Direct Marketing industry, focusing on consumer new movers and new businesses.


The past 12 to 18 months has seen the USA navigate through an economic tempest, the likes of which most alive today, have never seen. Very few industries were left unaffected by the recession, with the Direct Marketing vertical seeing its share of revenue losses, corporate layoffs, and some businesses simply going away. This scenario can often call for the predictable playbook, by which many companies, much less small companies, would automatically turn to, to survive the tide…..a playbook that would call for downsizing, hoarding marketing funds, cutting back on just about everything.


In 2009, Goldleaf Data, opened a new playbook, and in the face of a struggling economy, found growth in sales, staff, and office space expansion. Aiming at new retail markets, Goldleaf Data also launched a sister company and website, Collective Source Data ( www.CollectiveSourceData.com ) that expands service offerings into the data hygiene realm, as well as list storage and fulfillment. Another exciting feature of the CSD site, is the Triple Play. The Triple Play is a real time file count and delivery system, with demographics and phones, for consumer new mover records. The file goes back 90 days, and is updated daily. Retailers can go and run queries by zips, cities, states, area codes and radius. This system provides the industry’s only new mover file that is updated daily with new records, demographics and phone numbers.


Moving forward into 2010 and beyond, Goldleaf Data is establishing even more strong and steadfast relationships with industry mainstays. These companies have recognized the value that Goldleaf Data has presented to the marketplace, and see how that value is a fit for their very own business plans. These types of relationships are key for any company, in any industry for not only survival, but for thriving. Wouldn’t you like to see what Goldleaf Data can bring to the table for your team, and how we can work together so that you can avoid the predictable playbook ?


Warren Buffet prophetically noted that “In the business world, the rear view mirror is always clearer than the windshield. “ With that wisdom comes the premise that Goldleaf Data always has the freshest windshield wipers and a full reservoir of cleaner…..we can give you a ride !